.YOU MAY certainly not understand it, but different typefaces elicit various emotions. Serif typefaces, along with small movements by the end of letters, are often discovered in publications as well as papers. They seem trusted and authoritative. Sans serif font styles, which are plain, can look modern and casual. Graphic congruity provides readers a feeling that they know where they stand it aids to develop leave. In the case of The Economic expert, it prepares the tone for our news.